Have you discovered a love for pattern design? You've decided that your art is something that you want to get on products. It would be perfect for quilting fabric, notebooks, lunch totes, or wall art.
You've been looking into art licensing and it seems like a great avenue to pursue. Totally. I love that for you.
But you’re finding as you build your licensing portfolio you’re hitting a lot of stumbling blocks.
But if you're coming into designing for product from another background, I’m guessing you’re often wondering why your patterns don’t seem to be getting any attention from art directors.
Or maybe your great ideas aren’t quite translating into a beautiful finished design. You’re not really sure what makes a good design, collection or overall portfolio. In short, you keep getting stuck.
I get it.
That’s why I’m hyped to share my decades of experience in creating SALEABLE art in my course Successful Licensing Collections.
I’ll take you step-by-step through :
- Finding marketable themes
- Understanding trends
- Choosing strong palettes and formats based on your end goal
- My system to approaching your design drafts that will help you be your own art director.
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Building on what you have to create a marketable portfolio, without overthinking it.
You can't get into art licensing if you don't have a portfolio, and this course helps you with just that problem.
"I’m pivoting from technical illustration to surface design, and Successful Licensing Collections is the best course I've taken so far. The course is a deep dive into creating marketable work, and the community has been just as informative. Elizabeth answers questions with kindness and a keen eye for improvement whenever possible. I never felt uncomfortable or lost in the crowd. The supplemental materials are excellent and questions get answered, clearly. Missing pieces found, finally."
-Linda Carruth @LindaC441
"Learning to really critique my designs at a granular level using Elizabeth’s checklist was so helpful. Now I’m more aware of the power of evergreen themes, and am less afraid of my work being too trendy! I’m also doing more conscious planning with a clear sense of the end goal, as opposed to just making stuff and hoping it works together. This whole class was concise, concrete and actionable."
-Dara Dworman @momokin_design
Frequently Asked Questions
When does this class start?
When you enroll, you’ll have immediate access to all 4 modules and a bunch of downloadable resources. You can watch the videos and complete the assignments at your own pace.
You'll also be invited to the party community on August 13th, and Show and Share parties will be on Thursdays August 21 and September 4, and Tuesday September 16 11:00 am Eastern (NYC) Time. Alternative sessions may be added.
How many people can join the Party Edition?
The Party Edition has a 45-person maximum enrollment. If more than 25 designers sign up, we'll hold two Show and Share parties during party weeks.
What design skill level is this course for?
I don’t teach students how to create art or put designs into a repeat in this course.
I assume you’ve learned HOW to create art, this course will help you take those skills and hone them for products and art licensing.
Is this course only for art licensing?
That was the original idea, but truthfully, this course will teach you how to make saleable art for products, whether that’s for Print on Demand sites, to build your skills for a full-time design job, or to sell your prints outright to clients who manufacture goods.
Is this course only for pattern designers?
Nope, anyone who's looking to make art for products. I design greeting cards and wall art as well and my collections often have stand-alone illustrations paired with my patterns, so even if repeats are not your jam, you can still improve your work through this course.